Realizing he needed to carve out his own niche from other black comedians of that period, Moore took a much more shocking approach to his comedy by filling his material with profanity, sex, and several traditional toasts (Shine and the Great Titanic, The Signifying Monkey, and of course Dolemite), making him the world's first X-rated comedian. His toasts were formatted as rhyming stories ("Some folks say that Willie Green, was the baddest motherfucker the world had ever seen," etc.) and often backed by music which has made him a great influence on rap

Things finally took off in 1970 with the release of the comedy LP "Eat Out More Often" featuring the "Dolemite" toast as well as other material. After four consecutive weeks on the BILLBOARD magazine soul charts for the week ending 8/29/70, "Eat Out More Often" had gone up ten spots from #34 to #24. By 11/21/70, "Eat Out More Often" had dropped to #40 but the quick release of Moore's second LP, "This Pussy Belongs To Me," followed close behind at a steady #49. Moore made history by being the first 'soul' artist to have two releases chart at the same time.

artists of today, many of which have sampled Moore's material or even went so far as to have him appear in songs or videos.